Patient First’s full-service medical centers bring first-class urgent and primary medical care to communities throughout the Mid-Atlantic region. Since opening its first facility in Richmond, Virginia over 25 years ago, Patient First has become the largest owner and operator of full-service medical centers in Virginia and Maryland.
Patient First originally hired the Channel team to build awareness and further define their brand in their Maryland market. They have since added the Virginia market to our duties and made us their agency of record. Initially, we developed a new look and feel for the Maryland market and later expanded that branding to the Virginia market. Our work for Patient First has included print ads, direct mail, radio, outdoor, business-to-business materials, a CD-ROM mailer, and a brand new web site.