PA Thrive, in collaboration with Pennsylvania Western University, provides HIV care, treatment, and resources to patients throughout northwest and north-central Pennsylvania. Seeking to bolster its awareness and appeal among audiences that could benefit greatly from its services, PA Thrive brought TDC on board as its agency of record.
One of the first assignments for PA Thrive was upgrading the website. Overall, we enhanced its visual impact as well as improved the site’s user experience, functionality, and breadth of content. Concurrently, we developed and launched traditional and digital communications to help build audience interest and facilitate appointments. These assets included :30 and :15 TV spots, an SEM campaign, online and social media ads, information cards for PA Thrive’s new PrEP and STI clinics, and a poster promoting testing services.