MyFlorist has been delivering high quality flower arrangements and related services to a growing client base for over 17 years and grew to four locations in the late 1990’s. The founders have recently decided to consolidate into a single location.
The Design Channel was hired to consult with the owners and develop a branding and marketing communications plan to accomplish their goals. We developed a plan consisting of modest qualitative research, re-positioning, new branding look and feel, launching a direct marketing campaign, web site face life, print advertising and possibly public relations. In addition to the new positioning and tag line, we revised their logo and visual identity and provided a branding and marketing toolkit for the future.