Celebrating its 75th anniversary, Marymount University of Arlington, VA was seeking a firm that could provide design and messaging for environmental graphics around its campus and the Arlington community highlighting this milestone. After TDC was awarded the assignment, we coordinated a series of discussions with university stakeholders that included admissions, student affairs, facilities, and advancement staff, as well as with Marymount’s president, to gain a deeper understanding of the institution’s values, history, and long-term vision. Our findings helped to inform creative direction and executions for a wide range of materials, including banner displays for the administration building entrance, graduation stage graphics, light post banners, interior banner-up displays, TV monitor displays, and more.