Grace Episcopal Day School is a highly respected private school in Maryland, offering an engaging, nurturing learning experience for children from nursery through 6th grade. In order to better communicate its vision, growth and character to prospective audiences, the school sought out The Design Channel to develop a fresh identity and a more integrated brand expression for its marketing materials.
Before producing any creative executions, The Design Channel refined Grace Episcopal’s positioning statement to more accurately convey the school’s direction for the future. This helped lay the groundwork for the development of a full range of communication pieces, which included a logo, stationery package, portfolio pocket folder, viewbook, brand identity standards guide, summer program brochure and website. The work was enthusiastically received by the school’s administration and helped make a noticeable impact on recruiting efforts.