As in many communities around the country, Frederick County (Maryland) has recently seen a shocking rise in opioid and heroin addiction among residents. To help reverse this trend, the Frederick County Health Department tapped the Channel team to build more awareness and knowledge of the dangers posed by opioid misuse.
The Channel team created a campaign called “Take Back My Life” that centered on real Frederick County residents sharing personal stories of emotional pain and tragedy caused by addiction. These narratives were featured in videos we produced that were publicized through a wide spectrum of communications, including Facebook and Twitter, broadcast, print advertising, online banner and video pre-roll ads, posters, email, and more.
Our landing page and videos attracted thousands of views, even in early stages of the campaign, and tracking reports showed significant interest and activity on social media as well.