Enterworks develops product information management (PIM) software solutions that enable manufacturers, distributors, and retailers to turn their product information assets into persuasive, easily searchable content to drive higher sales. It enlisted TDC to help build greater brand awareness, reinforce its industry thought leadership, and attract high-quality sales leads.

We created a comprehensive marketing campaign that included a new positioning strategy, a refined look and feel for its online communications vehicles, a paid search campaign, search-optimized website messaging, and most importantly, an in-depth content marketing campaign that included weekly blog articles featuring whitepapers, customer case studies, and PIM industry trends. Overall our work resulted in dramatically increased website traffic, better organic search results, and hundreds of new business prospects.