Corporate Executive Board (CEB) helps executives of some of the world’s largest companies and non-profits solve their most urgent problems with best practices research, decision support tools, executive education, and peer networking. We were contracted by CEB to create a positioning strategy, brand aesthetic, and sales support collateral materials for a new series of leadership development programs designed for middle market companies.
After conducting interviews with CEB senior executives, auditing existing marketing, and conducting competitive brand benchmarking research, we applied our findings to develop a brand positioning and tagline (“Gain Insight. Work Smarter. Execute Faster.”). This established the foundation for a full suite of collateral materials, including brochures, a portfolio folder, templates for sales sheets, sales presentation tools, and more.