The Council of Medical Specialty Societies (CMSS) is a leading voice in helping to build relationships and understanding between medical specialty societies in order to enhance patient care. It enlisted TDC to build a brand presentation that better conveyed its thought leadership, influence, and experience.

After an exploration of a wide range of creative directions and concepts, TDC developed a new logo and brand look-and-feel platform that achieved CMSS’s goals. Following this, TDC produced a comprehensive brand standards guide, stationery system, PowerPoint template, as well as graphics for CMSS’s social media and online marketing campaigns.