Capitol Technology University Admissions

Capitol Technology University’s Admissions department recognized that it was facing stiff competition from other colleges for students seeking careers in STEM fields, and turned to us for a strategic solution.

We created a recruiting campaign that celebrated “geek” culture and Capitol’s pride in successfully preparing future engineers and computer scientists. Our messaging platform was used for a wide range of communications aimed at high school students, including a web microsite, direct mail, in-school posters, emails, open house announcements, enrollment packets, and other collateral.