Calvert County Health Department – MAT Works for Me Campaign

In recent years, medication-assisted treatment (MAT) of opioid use disorder (OUD) has been proven to be a highly effective and safe alternative to talk therapy in helping patients regain sobriety. However, MAT has been unfairly and inaccurately been stigmatized as “trading one addiction for another.”

The Calvert County (MD) Health Department enlisted TDC to help decrease the stigma of MAT programs and to build understanding and acceptance of the treatment among county residents. After conducting interviews with individuals who successfully managed OUD through MAT, TDC developed a comprehensive campaign that included a brand look-and-feel, a brand theme (“MAT works for me”), a campaign identity, a landing page, hot cards and posters, animated display ads, TikTok and Snapchat ads, and announcer scripts for live streaming radio.