Arundel Federal Savings Bank

Based in Glen Burnie, MD, Arundel Federal Savings (AFS) needed fresh ways to attract new mortgage business as well as entice current customers to consider its Wealth Builder IRA long-term savings product. After evaluating several D.C.-area marketing communications firms, it selected the Channel team for the assignment.

The Wealth Builder campaign had a youthful, millennial-friendly look-and-feel that touted the benefits of the product. It was applied to a landing page, in-branch posters, and a postcard series. Our mortgage campaign highlighted actual AFS loan officers and a warm, inviting presentation that mirrored the personal service focus of the bank. This approach was applied to a landing page, banner ads, print ads, as well as short videos featuring loan officers discussing mortgage solutions.