American Society of Health-System Pharmacists

American Society of Health-System Pharmacists (ASHP) provides pharmacists practicing in hospitals, HMOs, and other health care-related organizations a wide variety of practice support tools, news briefings, and professional development resources. Seeking a more inviting presentation for its membership renewal campaigns—and higher renewal rates—ASHP enlisted TDC.


We established a striking visual theme for the renewal materials that accommodated ASHP’s outreach to its diverse audience—from pharmacy students to experienced professionals and even retirees. This theme was applied to a broad range of communication pieces, including direct mail packages, print ads, publications wraps and inserts, and postcards.