Advanced Digestive Care

One of the leading gastroenterology practices in Northern Virginia, Advanced Digestive Care (ADC) had opened a new state-of-the-art facility in Warrenton and sought to grow patient volume by promoting its expertise in colon cancer prevention. It partnered with TDC to create a campaign to highlight the importance of colonoscopy screenings and the benefits of having these procedures performed at ADC instead of a hospital.

Our campaign (“Use your head to cover your butt”) comprised a wide range of consumer touch points throughout the surrounding Culpeper and Fauquier county area. These included print ads in a local newspaper, grocer cart displays, banner ads, landing page, radio spots, as well as a vanity phone number and landing page URL. The campaign earned a Silver Award from the Communicator Awards.