American Clean Power

American Clean Power (ACP) is one of today’s leading associations working to unite America’s renewable energy industry and facilitate the transition of the U.S. power grid to a reliable and clean power system. It called on TDC to help develop a fresh and compelling brand look-and-feel for two important upcoming events.

For its Siting+Permitting conference, we integrated imagery and graphics that evoked the pre-construction and planning phases of power installations. For ACP’s inaugural “Recharge” energy storage meeting, we established a look-and-feel that played off “energy” iconography yet still maintained a familial link to ACP’s other event identities. Our identity lockups for both conferences incorporated the name, dates, and locations of the events and was applied to online graphics, email headers and web pages.