The American Association of Colleges of Osteopathic Medicine (AACOM) provides a unified voice and extensive support for osteopathic medical schools, faculty, and students around the country. In 2013, seeking a more engaging and unified sub-brand for its annual conference, AACOM turned to TDC.
We established a new evergreen brand identity that was used for the conference that year and has continued to be the face of the conference every year since then. In addition, we developed a more inviting look and feel for the conference’s materials that has been subtly refreshed every year while still staying true to the original sub-brand. These materials include a program guide, registration materials, mobile app graphics, email templates, web banners, on-site signage, screen animations, and presentation templates for the conference’s award banquet.