George Mason University is the leading public research university in Virgina with over 40,000 students from all 50 states and 130 countries. It offers 78 undergraduate programs and 132 graduate programs, and is ranked as a Top 50 Public University by The Wall Street Journal.
Mason enlisted The Design Channel to develop marketing solutions for two of its schools. For the Antonin Scalia Law School, TDC created banner ad campaigns, with geofencing and retargeting components, to spur interest among new law school prospects as well as among students at other law schools considering a transfer. For the College of Education and Human Development, we designed assets touting the College’s teacher prep program and accelerated Bachelor’s to Master’s program, as well as an admissions piece aimed at turning admitted applicants into enrolled students.