As one of today’s leading providers of professional development programs and organizational training for government and corporate clients, Management Concepts looks to its marketing tools to continually reflect trust and confidence. To support this objective, Management Concepts enlisted The Design Channel to bring greater presence to its communications materials.
Rather than needlessly overhauling the company’s overall branding, we judiciously bridged the existing look and feel into one that was more forward-looking and engaging. We integrated this new platform into general collateral, course catalogs, direct mail, internal presentation tools, web and online communications, and trade show booth displays.