National Rural Telecommunications Cooperative

TelcoVideo is a new product launch from NRTC (National Rural Telecommunications Cooperative). NRTC formed a strategic alliance to ensure that rural telcos would have fair and ready access to video programming through Internet Protocol television (IPTV) service. Now, NRTC can offer its rural telcos more than 350 channels of digital video and audio, including over 80 channels of high-definition programming.

TDC worked with NTRC to launch this new IPTV product. We created the identity and positioning tagline “TelcoVideo” to differentiate the offering and then rolled out promotional campaign to launch it at an industry tradeshow. We created sales collateral, direct mail and email pieces, trade show graphics and a micro website.