The Design Channel has been retained by Value Options to build a new brand strategy for the managed care company. The assignment included stakeholder polling, external research, competitive brand benchmarking, positioning and tagline development to help grow market share in the highly competitive commercial, federal and public sectors. It is the first formal brand development work the company has undertaken in its 30-year history.

Value Options is the nation's largest independent behavioral health care company, providing services to more than 23 million individuals through contracts with state, county and federal agencies, health plans and employers. It specializes in management for all behavioral health issues, including mental health and chemical dependency diagnoses. From the research findings, we developed a new positioning platform, tagline, and other brand assets. We also developed initial print advertising and sales collateral.