Trackmymail.com (TMM) is a Maryland-based company that provides user-friendly mail-tracking solutions using USPS PLANET code technology. Developed by professionals in the mailing industry, TrackMyMail’s goal is to become the “Kleenex” of mail tracking.

The Design Channel capitalized on the company’s progressive culture and innovative services to refine the company’s positioning strategy, creating a brand voice and aesthetic. The bold new look and edgy messaging was incorporated into a new website (www.trackmymail.com), advertising, public relations, direct mail, collateral, and trade show materials.

The Design Channel has also recently added to two new advertising campaigns to its branding work for TMM, a campaign directed a the reseller market and a campaign introducing TMM products that utilize the USPS’ new Intelligent Mail Bar Code.