Scholarship Experts assists parents and students as they look for ways to pay for college with a free and highly accurate online scholarship search service at www.scholarshipexperts.com. The site gives visitors unlimited access to a scholarship database of 2.4 million awards worth over $14 billion and was called “the best scholarship search engine” by Forbes.com.

We were asked to develop a fresh branding look and feel, an advertising campaign, collateral, direct mail and trade show materials targeted at high school counselors and their students.

The branding strategy was derived from matching a scholarship award based on a student's unique persona. The branded imagery was then integrated throughout the marketing communications.