Riggs National Bank is a premiere Washington, DC financial institution offering both traditional individual and commercial banking services. Riggs needed custom-designed consumer campaigns that were consistent with their brand image. The campaigns had to flow from a synchronized marketing strategy but deliver tailored messages to the right audiences.

The Design Channel created several multi-faceted marketing campaigns for this premiere regional bank. Used as in-branch merchandising in all Riggs bank locations, these campaigns marketed a variety of loan products from home equity financing to auto loans. The campaigns consisted of large-scale posters, counter cards, ATM signs, take-one brochures, and direct mail pamphlets.

The in-branch campaigns were successful in generating traffic in branches and inquiries from customers about loan products. The sales collateral helped distinguish Riggs & Company as a major provider of investment services.