RealOps is a leader and pioneer in Run Book Automation and IT automation solutions, serving service providers and enterprises with highly complex, global IT operations environments. The Design Channel was brought on to help RealOps evolve their marketing materials for a developing market sector called "IT Process Automation."

After a thorough audit of their current materials and a competitive branding analysis, we developed a new corporate branding program. In addition to refining and evolving the current logo, tagline, color palette and visual look and feel, we developed a full suit of marketing collateral that included a corporate overview, product sheets, case studies, sales PPT, and CD packaging. The updated brand aesthetic showcased the brand as the premier provider in the emerging marketplace to its Fortune 500 prospects.