Providence Hospital of Washington DC is the city’s oldest continuously operating hospital. It has strengths in a wide variety of medical specialties and enjoys a reputation for personal, engaged patient care. While well respected, Providence sought a stronger identity as a care provider of choice and medical authority for health issues.

Accordingly, Providence retained The Design Channel as its agency of record to establish greater visibility for a number of its services. We created a new name, logo, vanity phone number and tagline for the center. The campaign spanned print and online advertising, radio, web graphics, outdoor, transit media, direct mail and collateral materials.

Our campaign for Providence has been met with an overwhelmingly positive response from hospital staff during its initial rollout, which is still ongoing. It has been successful in establishing a more distinctive voice and greater personal appeal than previous marketing efforts for the weight loss center.