NEW is the nation’s leading provider of extended warranty contracts and buyer protection services. NEW protects the purchases of 150 million consumers with extended, repair and replacement plans for a wide range of products, including consumer electronics, computers, major and small appliances and more.

Over the last two years, The Design Channel has worked with NEW to refocus and energize their positioning in the marketplace. Our new branding and marketing campaign highlights many of NEW impressive success stories and has been executed in print advertising, collateral, and their Consumer Electronics trade show booth.

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