The Maryland Institute College of Art (MICA) is a premiere fine art and design college located in inner-city Baltimore. MICA has a national and international reputation with students from 45 states and 36 countries.

Our primary goal working with MICA was to develop a positioning based on a community of passionate artists and a program of constant creative discovery. This branding platform was integrated into a variety of a recruitment outreach materials to promote MICA as a unique education in a unique environment.

Our direct response package generated over a 12 percent response rate. The student prospective view books drew a backlog of applications. All of the pieces won national awards including a gold medal from CASE, top honors from AIGA and recognition by a curator from The Metropolitan Museum of Art.