GWU’s Graduate School of Education and Human Development has consistently placed in the top 25, as rated by US News and World Reports. Recently their ranking had slipped, and the school realized it's positioning wasn’t differentiated in the marketplace.

Using TDC's BrandBuilderTM process we evaluated GSEHD's brand equity in the marketplace, audited the existing recruiting materials, identified key differentiators and developed a new, credible positioning statement and school tagline.

From the positioning strategy we redesigned the School’s communications system with a more consistent and organized method for departmental brochures and fact sheets. We then created created a 20-page viewbook and
re-named and expanded their newsletter.