As an independent U.S. government agency, the Export-Import Bank of the United States (Ex-Im Bank) finances the export of U.S. goods and services worldwide, underwriting the risk for more difficult transactions that commercial lenders are unwilling to accept.

The Ex-Im Bank came to us to rebrand and reposition the company by designing and producing a marketing collateral suite aimed at exporters, importers, lenders, and the general public.We produced a new web site, a series of four sales brochures, pocket folder and conceptual illustration, all revolving around the central theme of “Making Opportunities Real.”

The new corporate positioning and branding has been very well received at all levels throughout the Ex-Im Bank. As a result of that success we have created an entire suite of integrated communications to further the bank’s marketing effort — from seminar materials to trade show graphics, from sales sheets to a total revamping of their web site.