Point Lookout is a privately owned resort and conference center located in Northport, ME and aims to host the first comprehensive retirement assessment center in the country providing middle-aged adults with a scientific and holistic evaluation focused on cognitive health, emotional vitality, and active aging.

Erickson selected the Channel team to create an identity package as well as advertising and collateral pieces for the facility to begin booking both resort and conference attendees.

Erickson/Point Lookout has been extremely pleased with Channel’s efforts on these assignments. Awareness and resort bookings for both the resort and conference facilities have exceeded first year expectations.