Corporate Executive Board (CEB) helps executives of the world’s largest companies and non-profits solve their most urgent problems with best practices research, decision support tools, executive education and peer networking. With over 2,400 members, 75% of the Fortune 500 companies are represented in CEB’s membership.

TDC has been contracted to create a positioning strategy, tag line, brand aesthetic and sales support materials for a new series of leadership development programs designed for middle market companies.

Our BrandBuilder™ discovery process included interviews with CEB senior executives, auditing existing marketing materials and researching the competitive landscape. The discovery yielded findings that were expository to CEB’s unique personality traits and value proposition.