Capitol College is the only independent college in Maryland dedicated to undergraduate and graduate degree programs in engineering, computer science, information technology and business. The school needed a messaging platform to support its specialized offerings and enhance awareness of its expertise in preparing students for success in high demand fields.
Capitol College looked to the Channel team to develop a high-impact branding program to differentiate itself from other colleges in order to reach students seeking careers in the technology sector. Our research led to the development of a positioning line that served as the anchor for our campaign – “Capitol College isn’t for everyone. But it’s perfect for me.” We leveraged this theme across print, the Web, outdoor and radio applications, with targeted messages and media buys for undergraduate and graduate prospects.
While this campaign was launched only recently, it has drawn enthusiastic support from Capitol College staff.