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Medical Society Coalition Enlists The Design Channel to Elevate Branding

CMSS looking to enhance visual impact of marketing materials Washington, DC, January 17, 2024—It was announced today that the Council of Medical Specialty Societies (CMSS) has chosen TDC to create more compelling and impactful branding for its marketing efforts. CMSS comprises more than 50 organizations representing more than 800,000 physicians across the country with the […]

The American Clean Power Association Taps TDC for Multiple Conference Branding Projects

Association seeks bolder visual marketing assets for upcoming annual events Washington, DC, January 9, 2024—The Design Channel President and Chief Creative Officer David Franek announced today that the firm has been chosen by the American Clean Power Association (ACP) to develop design look-and-feel platforms for two key conferences. “We’re excited about the opportunity provided by […]

The Design Channel Named as Agency of Record for HIV Services Organization

PA Thrive Partnership Engages TDC to Develop Stronger Marketing Presence Washington, DC, January 4, 2024—David Franek, TDC president and chief creative officer, announced today that the firm has been selected by Pennsylvania Western University (PennWest) as its agency of record to enhance the branding and marketing efforts of PA Thrive Partnership, one of the institution’s […]

A Brand’s Best Friend?

Looking for a brand spokesperson that’s instantly appealing and memorable to virtually anyone? Someone who won’t demand an exorbitant fee or cause trouble away from the camera? Instead of thinking about TV/movie stars or sports celebrities, you might want to consider a figure with fur, claws, or hooves. For decades, animals (live and animated) have […]

What Is Brand Value?

Most people have heard, and have a vague understanding, of brand value. But what exactly does it measure? In simple terms, the monetary value of a brand—also known as brand equity—is the value that a brand adds to a company’s overall worth. It measures the difference between a consumer’s perception of a brand and the […]

National Agency Partnership Expands The Design Channel’s Hispanic Marketing Capacity

SMG Las Vegas provides Spanish-language outreach and messaging expertise to TDC’s programs Washington, DC, August 22, 2023—David Franek, president and chief creative officer of The Design Channel—the Washington DC office of the national Stryker-Munley Group (SMG) agency—is delighted to announce strengthened Hispanic marketing capabilities through collaboration with SMG Las Vegas. “By partnering with SMG’s Las […]