Each year, Johns Hopkins Medicine hosts A Woman’s Journey, a highly acclaimed women’s health conference. The conference features more than 40 faculty physicians covering 32 seminar topics and is well attended by women of all ages.

For three years now, the Design Channel has designed the communications for the conference. The cornerstone of this year's campaign was the direct mail invitation package. The invitation package was sent to several highly targeted lists that were procured and developed specifically for this event. This year’s design departed from photographic solutions used in years past and instead commisioned illustration to convey women’s vitality and generate excitement for the conference.