Alase was the areas first and foremost medi spa to offer permanent hair removal using laser technology in a retail spa setting.

As part of a launch to announce the opening of these Alase centers, the Channel team was hired to create and produce branding, positioning advertising, lead generation materials, point of purchase, in-spa marketing, physician referral materials and a website. We developed and ran this interactive campaign for Alase over a 3-year time frame and we were responsible for tracking all activities to leads and consultations so we could adjust the media mix as needed.

Alase was amazingly successful and the popularity of the procedure and the expansion of their centers grew rapidly. Within the first year they had 4 centers up and running to and above capacity.