Capitol Technology University in Laurel, MD was looking to evolve its long-running and highly successful “geek pride” admissions campaign to strengthen its appeal to a new generation of prospective students.
We created a new brand platform of “Charge Up Your Future” to emphasize Capitol Tech’s impact on students’ job and career opportunities. It highlighted a number of rapidly growing degree programs and was applied to wide range of communications, including a look book, direct mail, an Open House email series, and even a new mascot design for Capitol Tech’s e-sports teams.