Barnesville School of Arts and Sciences

Located in rural Montgomery County, Maryland, Barnesville School offers an independent education for K–8 children that goes beyond standardized public programs. The school recognized that it needed a stronger brand presence to recruit new students against other independent schools in the area and to better support its new name, “Barnesville School of Arts & Sciences,” moving forward. It enlisted The Design Channel to redesign and develop an array of branding and marketing tools.

We developed a graphic identity that reflected both the rolling hills surrounding the campus and the school’s unique cross-curricular approach, as well as a tagline: “Imagine. Explore. Grow. Achieve.” We also created a completely new look and feel for the school’s website to give it a more up-to-date, impactful, and sophisticated appeal to prospective families. Additional materials we created included brochures, Open House postcards, print and online ads, and an ‘elevator speech’ flyer.